Sustainable Development Fee (SDF)

Tourism in Bhutan: Exclusivity, Sustainability and the Pursuit of Happiness

Bhutan, known as one of the most exclusive travel destinations in the world, impresses with authenticity, remoteness and a well-protected cultural heritage as well as an intact natural environment. In this context, the tourism sector has developed into a dynamic economic sector with enormous growth and development potential.

 The Royal Government of Bhutan has a clear vision: "To promote Bhutan as an exclusive tourist destination based on the values of Gross National Happiness (GNH)." This vision is reflected in the policy of "high value, low volume" tourism, which aims to give Bhutan an exclusive and profitable image.

Bhutan's tourism industry is based on the principle of sustainability. This means that tourism must be environmentally and ecologically friendly, socially and culturally acceptable and economically viable. The Royal Government recognizes the global impact of tourism as a means of socio-economic development, especially for a developing country like Bhutan. She sees tourism as a way to promote deeper understanding between people, based on appreciation and respect for different cultures and ways of life.

 To achieve these goals, the Royal Government is taking a cautious approach to the growth and development of the tourism industry. Bhutan's indigenous industry and the country's unique advantages are compelling reasons to promote Bhutan as a quality tourist destination. This is done in line with the principles of Gross National Happiness to ensure a sustainable and authentic travel experience.